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Be: more dog!

Welcome to Be:Dog, a dog grooming salon and shop in Hurstpierpoint, West Sussex, focused on your dog's happiness and wellbeing.

As experienced groomers with behavioural training, your dog is in the safest hands. Our promise is to only do what is right for them and what they are comfortable with. 

As well as grooming, come in for a locally sourced coffee, a delicious tea or to browse our carefully curated ethically sourced dog gifts. As part of the Green Groomers Collective, we are passionate about the environment, from the products we sell, who we partner with and the brands we recommend. We live and breathe our ethos and our core values. 

Meet the Team

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Our ethos

  • Be kind

    to dogs and to everyone we work with. We challenge if what we are doing is right for our clients.

  • Be ethical

    we offer honesty, integrity and fairness in everything that we do, and can do.

  • Be sustainable

    we put thinking about our effect on the planet's future at the heart of all our decisions.

  • Be empowering

    to those in our environment, because our goals are only possible with support.

  • Be you

    being yourself is the best version of you, and we hope we can encourage you to be more you.

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Grooming is essential for all breeds, be it for just a wash, a nail clip, or a full hair cut. It's our job at Be:Dog to ensure that all dogs are comfortable at being groomed. We work with each dog and take it at their own pace.

We love the village and our community and we want to be a special part of people’s day. Providing smiles, a happy welcoming place to bring your dog for their groom or to grab a coffee, buy your dogs everyday essentials or pick up a gift. We want you to look forward to visiting us.

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Seasonal tips

  • Protect those paws

    Shield your dog's paws from cold, wet surfaces with booties or paw wax. Salt and ice can be harsh on sensitive pads.

  • Fall fur care

    Brush your pup more often in autumn to remove extra shedding fur. This helps them stay cozy and reduces indoor allergens.

  • Daylight savings safety

    As the days get shorter, ensure evening walks are well-lit and kit your dog out with reflective gear to stay visible during dark walks.